LX HAUSYS X OUWR

In collaboration with LX Hausys, Maison de Synergy, the fourth Trendship exhibition, presents a fresh perspective on materials through the fusion of interior materials and fashion.

Inspired by the concept that "materials are the clothing of a space," Maison de Synergy reimagines the potential of everyday materials through the lens of fashion. In this project, OUWR brings a contemporary interpretation to LX Hausys' long-standing expertise in Korean residential culture.

Through this innovative crossover between materials and fashion, the exhibition challenges traditional boundaries, redefining materials not merely as architectural elements but as design components that enrich our daily lives.

For this project, I created virtual AI collage photography, digital content, and marketing assets.

*Disclaimer: Every editorial image was AI-assisted, but also uses real photography/photobashing integrated in the photos. I am personally against the usage of AI.